Wafra is a food producer, manufacturer and supplier covering everything food related, from pantry staples, rice, oils and canned food to beverages, frozen food, seafood, meat and livestock, under our own brands and private labels. If a product is not on this site, ask us: we source to order. Our aim is to deliver quality goods and excellent service to industrial and consumer markets, adding value for our partners.
Our mission
To build on the strengths of our brands and unlock the full potential of our products: entering new markets with new products, responding quickly to our partners, and keeping pace with changing consumer needs.
Our vision
To provide affordable nutrition to families and children around the world, through a wide range of tasty, high-quality products for every stage of life.
Our values
Integrity. Hard work. Premium products. Continuous learning. Contributing to society. We are stronger as a team, we do what is right, and we aim to exceed our partners’ expectations.
Private label production
We do more than launch our own brands. Our team has deep expertise in rebranding and private-label production, creating food products designed around local culture, taste and regulations. Tell us your brand, your market and your specification; we handle sourcing, processing, packing and labelling.
Customer service
Relationships with our customers are central to how we work. We serve partners efficiently, use current technology to keep products available on time, and take the time to understand each customer’s goals.
Quality
We apply high international quality-control standards at every step. Consumer satisfaction is the final measure of every product we sell.
People
Our people are our key asset. We are committed to their safety and welfare, and invest in training and skills programmes that help them grow.
Why Wafra?
Our team
A dedicated team of FMCG professionals who know the trade and are completely focused on our clients.
Quality
Every product goes through numerous checks under the quality system in place.
Quality control
Our partner factories hold BRC, US FDA, ISO 9000, ISO 22000, HACCP and Halal certification.
Tailor-made solutions
International quality, adapted to the cuts, packs and labels your local market needs.
Research & development
Long experience in FMCG product development and a clear view of industrial challenges.
Regulation & compliance
We make sure goods and documents meet the destination country's requirements, and we listen to your authorities before we ship.